Category : Sales & Marketing Application deadline has been passed!
Senior Manager, BTL Marketing
Progoti Systems Ltd.

Job Summary

: 01
Job Nature
: Full Time
: 30 to 35 year(s)
: 5 to 8 year(s)
: Both
Job Location
: Dhaka
Salary Range
: Negotiable
: Oct 31, 2019
: Nov 10, 2019

Job Context

  • Responsible for supporting the business rollout across the regions, by managing both the commercial go to market planning and campaign execution including tactical and strategic campaigns
  • Leveraging BTL channels to drive market penetration within new areas, by delivering demand & sales targets
  • Analyze consumer insights and plan accordingly to reach customer with aligned messaging
  • Create event, activation plans with detailed timeline that guide the entire marketing team through the complete process of executing of specific campaigns

Job Description / Responsibility

  • Drive awareness and engagement through BTL marketing activation across the country
  • Keep the message consistency across all channels of BTL marketing
  • Maximize conversion ratio as industry standard in close collaboration with Sales & Distribution team
  • Ensure both direct and indirect contact of the customers in all BTL execution
  • Work to engage people with relevant sponsorship events with maximum footfall count and conversion
  • Efficiency through activation with CPC as per industry standard
  • Manage all stakeholders event, especially employee event and engagement programs, coordination of all marketing activities including gift and budget management
  • Analyze performance success of ongoing campaigns
  • Manage all external agencies to bring result in executions

Job Nature

Full Time

Educational Requirements

Bachelor of Business Administration (BBA)

Experience Requirements

5 to 8 year(s)

Job Requirements

  • Age 30 to 35 years
  • Both males and females are allowed to apply
  • Good analytical and entertaining skills
  • Good knowledge of IT, MS Office Suite
  • Leadership, people and stakeholder management skills
  • Cultivates relationships and Networks
  • Good communication, verbal & written in English and Bangla
  • Willingness to manage big teams, agencies and vendors
  • Strategy development and analytical skills and excellent presentation skills
  • Must be confident enough to represent the company in front of large audience or in media
  • Ability to work in a team and cross functionally, and to work under pressure
  • Customer Focus
  • Result Oriented
  • Integrity
Gender: Both
Age: 30 to 35 year(s)

Job Location


Salary Range


Other Benefits

  • Mobile bill, Weekly 2 holidays
  • Lunch Facilities: Full Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2
  • Pick and Drop Service

Job Source Online Job Posting

Application deadline has been passed!

Company Information

Khawaja Palace, 4F, 76/B, Road 11, Banani, Dhaka 1213