Category : Sales & Marketing Application deadline has been passed!
Head of Brand
Progoti Systems Ltd.

Job Summary

: N/A
Job Nature
: Full Time
: At most 35 year(s)
: 7 to 8 year(s)
: Both
Job Location
: Dhaka
Salary Range
: Negotiable
: Oct 31, 2019
: Nov 10, 2019

Job Context

  • Understand consumer insight, prepare brand positioning and maintain across all changes of communication
  • Translate brand elements into plans and go-to-market strategies
  • Build brand awareness, associations, and increase intention to purchase the brand
  • Work across all levels and departments of organization to find what makes the business unique and promote it to the market
  • Lead brand strategy and drive the operational delivery of strategy, inclusive of communications campaigns and network building

Job Description / Responsibility

  • Review and finalize annual brand plan in line with the brand strategy and Company's vision
  • Brand and product awareness drive
  • Drive awareness & brand preference
  • Consumer promo & Trade campaign
  • Maintain the brand positioning and execute campaigns in the same tone
  • Drive compliance and regulatory awareness & perception
  • Support PR team to increase stakeholder awareness and reputation
  • Develop digital brand strategy and setting up right governance and framework to implement short term and long term digital roadmap to drive commercial transformation
  • Manage external creative & digital agency
  • Support HR to develop employer branding campaign and execute through BTL team
  • Manages in-house creative, PoSM execution, gift item management and QC
  • Prepare and manage brand identity guidelines, communication platform development, Campaign and Ad development
  • Content development for mainstream (ATL Media), Digital media and for BTL

Job Nature

Full Time

Educational Requirements

Bachelor of Business Administration (BBA)

Experience Requirements

7 to 8 year(s)

Job Requirements

  • Age at most 35 years
  • Both males and females are allowed to apply
  • Very good communication, verbal & written in English and Bangla
  • Good Analytical Skills
  • Good knowledge of IT, MS Office Suite
  • Leadership, people and stakeholder management skills
  • Strong Strategic development skills and creativity
  • Cultivates Relationships and Networks
  • Willingness to manage big teams, agencies and vendors
  • Strategy development and analytical skills and excellent presentation skills
  • Must be confident enough to represent the company in front of large audience or in media
  • Ability to work in a team and cross functionally, and to work under pressure
  • Customer Focus
  • Result Oriented
  • Integrity
  • People focused
Gender: Both
Age: At most 35 year(s)

Job Location


Salary Range


Other Benefits

  • Mobile bill, Weekly 2 holidays
  • Lunch Facilities: Full Subsidize
  • Salary Review: Yearly
  • Festival Bonus: 2
  • Pick and Drop Service

Job Source Online Job Posting

Application deadline has been passed!

Company Information

Khawaja Palace, 4F, 76/B, Road 11, Banani, Dhaka 1213