Category : Sales & Marketing Application deadline has been passed!
Deputy General Manager, Marketing and CRM, Aarong

Job Summary

: N/A
Job Nature
: Full Time
: Any
: At least 8 year(s)
: Both
Job Location
: Dhaka
Salary Range
: Negotiable
: Oct 22, 2019
: Nov 13, 2019

Job Description / Responsibility

  • Develop and execute marketing strategy and plan for Aarong and its sub brands - Aarong Earth, Taaga, Taaga Man, and HERSTORY.
  • Design and execute e-commerce promotional marketing campaigns and responsible for website content management.
  • Planning, managing, and coordinating annual advertising campaigns, events, sponsorships, partnerships, and any brand collateral implementation.
  • Drive the creative planning process for content development and its production through photoshoots and videoshoots.
  • Oversee all media buying on print and digital channels and ensure optimization of ads.
  • Responsible to drive public relations strategies for the organisation and act as liaison for press and media.
  • Oversee customer experience management including operations of My Aarong Rewards programme, Club Taaga programme, establishing brand alliances, and development of additional services and facilities for loyal customers.
  • Execute CRM strategies to build loyalty and increase sales through micro segmentation and customized targeted marketing for in-store and online shoppers.
  • Oversee market research activities including focus group discussions, surveys, internal data analysis, customer feedback trends, and product development projects
  • Responsible for development and implementation of brand guidelines and ensuring brand compliance.

Job Nature

Full Time

Educational Requirements

  • BBA/ MBA in Marketing from any recognized university.

Experience Requirements

At least 8 year(s)

Job Requirements

  • Age at most 40 years
  • Must have excellent product knowledge on ATL, TTL, BTL marketing strategies, digital marketing, conducting FGDs, surveys, social media management, public relations, Micro segmentation and data mining and Content marketing.
  • Must have excellent skill on digital analytics platforms, communications, strong copywriting skills, project management, budget management and social media management.
Gender: Both
Age: Any

Job Location


Salary Range


Other Benefits

  • PF, Gratuity, Festival Bonus, Performance Bonus, Health & life Insurance, Pick & drop etc.

Job Source Online Job Posting

Application deadline has been passed!

Company Information